Leads and CRM
Pipeline from first call to won job. Contacts, companies and lead sources tracked in one place.
In build now · Founding client spots open
The AI Operating System for Green‑Industry Companies
Ginny, InGen's AI, brings in the calls. WillowGreen turns them into signed jobs and runs the whole operation, from the first call to the final invoice, built around how your company works. Then Ginny keeps your customers coming back season after season.
Tree care · Landscaping · Lawn care · Hardscape · Irrigation · Nurseries · Plant health care
Trailer coming soon
With WillowGreen, Ashford Tree Care fills every crew's day.
WillowGreen is the AI operating system for tree care, landscaping, lawn care, hardscape, irrigation, nursery and plant health care companies, built on the same InGen core already running live businesses.
The Problem
Five or Six Apps That Do Not Talk to Each Other
Leads in one app, the schedule in another, invoices in a third, texts on someone's phone and the real numbers in QuickBooks and a spreadsheet. Every handoff between them is work your office does by hand.
The same customer typed in three times
One app holds the lead, another the schedule, another the invoice. Your office team re-enters the same name and address every day.
Decisions made off whichever spreadsheet is current
The version you trust is the one last edited. Real-time job status is somewhere else, and the owner is the last to know.
Software built for the average company
Off-the-shelf tools force your crews and office into someone else's workflow, so you bend your process to fit it. That is backwards.
How It Works for Your Company
More Calls In. More Jobs Signed. Lower Cost to Do the Work.
Ginny brings in the volume, and WillowGreen converts it and runs the operation, all on one record. Ginny's marketing engine runs for live clients today; WillowGreen is in build for its founding clients.
1 · Ginny
Calls Come In
A website, Google reviews, job-photo posts and AI search visibility put your company in front of homeowners and property managers.
2 · WillowGreen
Estimates Become Signed Jobs
Every request lands as a lead, follow-ups go out on schedule, and you can see which sources turn into work.
3 · WillowGreen
The Work Costs Less to Run
Crews, schedules, customer texts and QuickBooks on one record. Less double entry in the office.
After the job, Ginny keeps working: review requests, scheduled reminders and newsletters bring customers back, and the cycle starts again.
One System
From the First Call to the Final Invoice
Everything your office and crews touch, in one place, with Ginny running the work between the pieces.
Jobs, Crews and Scheduling
A jobs board, crew calendars synced with Google Calendar, and multi-day jobs without a separate scheduler.
Customer Texting and Calls
Templated and scheduled texts. Calls and text logs live on the job record, with calls transcribed.
Invoices, Payments and QuickBooks
Invoices, payments, collections follow-up and a link to QuickBooks. No double entry.
Owner Dashboard
Estimates out, crew days filled and money owed, at a glance. Ask Ginny anything behind the numbers.
Team and Roles
Owner, office, crew lead and crew each see only what their role allows. Ginny answers inside the same limits.
More Calls
Ginny Doesn't Just Answer the Phone. She Makes It Ring.
Ginny runs the same marketing engine InGen runs for its clients today, and every lead she brings in lands in WillowGreen, on the same record your office works from.
A Website That Brings Calls
We build and host it. Ginny keeps it current, with your approval, and every web request becomes a lead.
Found in AI Search
A weekly check of how ChatGPT, Gemini and Google answer the questions homeowners ask about companies like yours.
Reviews and Your Google Profile
Review requests go out after the job, so the next person who searches sees your work.
GeoPins From Job Photos
Finished-job photos become pins on the street where the crew worked, so neighbors, Google and AI assistants see real work nearby.
Posts From One Approval Queue
Blog, Facebook, Instagram and LinkedIn posts, drafted by Ginny and approved by you.
Reminders That Bring Them Back
Seasonal reminders and newsletters bring past customers back for the next job.
GeoPins
Every Finished Job Becomes Proof on the Map
When a job is done, WillowGreen takes the crew's photos and drafts a pin on the street where they worked, with a short write-up for your website's work map. You approve it.
Neighbors see real work on their street. Google and AI assistants see real jobs in real towns.
Built Around Your Company
WillowGreen Fits Your Company. You Don't Bend to Fit It.
WillowGreen is new. The core under it is not. It starts from the same InGen core already running live businesses, then adds your services, your crews and your words. Changes you ask for land in your live system, usually the same day.
Same-day changes.
Most owner requests ship within a day, not a quarter.
Your services, your words.
Services, stages, crews and roles are settings, not someone else's defaults.
Keep the tools you like.
QuickBooks and Google Calendar stay. WillowGreen connects to both.
Nothing ships untested.
Automated checks run before any change goes live.
Meet Ginny
An AI That Works Inside Your Company, Not Beside It
Ginny
InGen's AI, built into WillowGreen
Ask a plain-English question about your business by chat or voice. Answers come from your own data and respect each person's permissions. Ginny drafts the texts, posts and reminders, and nothing goes out until you approve it.
Prices, invoices and payments stay with people.
Founding Clients
Shape the First Build Around How Your Company Works
Founding
Client spots open now
Same Core
Already running live businesses
Your Process
Built around how your company runs, first
What you bring: a few conversations, a walk through how your company runs today, and honest feedback. WillowGreen is not live yet, and that is the point: the first build is shaped around the companies that join now.
First Call
→
Estimate
→
Signed Job
→
Crew Day
→
Paid
How the Build Works
From First Conversation to Go-Live in Weeks, Not Years
Six steps. One accountable team. Your part at every step is small.
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1
Discover
We learn how your company runs today, from first call to final invoice.
Your part: a few conversations.
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2
Map
We map every handoff and decide what to keep.
Your part: review the map.
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3
Build
We configure the core around your process and build what is missing.
Your part: confirm priorities.
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4
Remember
Ginny learns your services, your service area and your language.
Your part: approve answers.
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5
Secure
Access levels, permissions and nightly off-site backups.
Your part: set roles.
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6
Launch and Grow
Your team moves in. Changes keep coming in the live system, most the same day.
Your part: use it.
FAQ
Questions Owners Ask
Is WillowGreen live?
Not yet. WillowGreen is in build for its first founding clients. It runs on the same InGen core already running live businesses: Apex at Centennial Roofing and AmpLive with Nashville Visual. WillowGreen is the green-industry version, shaped with the companies that help build it.
What kinds of companies is WillowGreen for?
Outdoor green-industry companies: tree care and arborists, landscaping and lawn care, hardscape and outdoor living, irrigation, nurseries and garden centers, and plant health care. It is built for owner-operated and growing companies that run crews in the field.
Do I have to give up QuickBooks?
No. The InGen core links to QuickBooks, so your books and your accountant stay where they are while jobs, invoices and payments live in one system.
Do my crews need to install an app?
No. The plan for green crews is the phone they already carry: shoot job photos with the normal camera, even with no signal, then submit them from the phone's browser once back in coverage. Nothing to download from an app store.
Who is Ginny?
Ginny is InGen's AI. She is inside every InGen operating system. In WillowGreen she answers plain-English questions about your business from your own data, by chat or voice, and handles work between the pieces, like texts, reminders and website updates.
What does a founding client do?
A few conversations, a walk through how your company runs today, and honest feedback as the system takes shape. In return the build is shaped around your process first, and you help decide what gets built next.
What does WillowGreen cost?
There are two ways to get it: own it with one build fee, or license it with a smaller build fee, a monthly license and a share of growth. Every build is quoted to the company. See the Pricing page.
Who owns my data?
You do. Your customer, job and financial records belong to your company. Each person sees only what their role allows, and the system is backed up nightly.
The Root Zone
Straight Answers for Green-Industry Owners
Getting Found
Why doesn't my tree service show up when people ask ChatGPT or Google for a recommendation?
Most tree services are easy to find but hard to recommend because AI assistants rely on what other sites say about you, not your website alone.
Running the Business
What does one operating system actually replace for a landscaping company?
It replaces the re-typing and stale information between your lead tracker, scheduler, texting app, invoicing tool, and QuickBooks by keeping one customer record from first call to final invoice.
Getting Found
How do crew job photos turn into local search visibility?
Crew job photos turn into local search visibility when the job address, not the photo's GPS, becomes a structured post on your own website that search engines can read.
Founding Clients
Tell Us How Your Company Runs Today
Send the form or email directly. Kyle Huggins at InGen replies personally to set up a first conversation.
kyle@ingenmarketing.com